Cookie Policy
Last Updated: January 2025
This policy explains how Cralvex uses tracking technologies on our website. We believe in being straightforward about what happens when you visit cralvex.info and how we collect information to improve your experience with our investment literacy resources.
What Are Cookies
Cookies are small text files that get stored on your device when you visit websites. Think of them as digital bookmarks that help websites remember things about your visit—like your language preference or whether you're logged in.
These files don't contain personal information in the traditional sense. They typically store a unique identifier that lets our website recognize your browser when you return. Most modern websites use them because they make browsing smoother and more personalized.
How We Use Tracking Technologies
At Cralvex, we use several types of tracking methods to understand how people interact with our educational content. Some are necessary for basic functionality, while others help us improve our materials and understand which resources are most helpful.
Essential Cookies
These keep the site working properly. Without them, you wouldn't be able to navigate between pages or access secure areas. They're non-negotiable for basic website function.
Examples:
Session identifiers that keep you logged in as you move through our learning modules, security tokens that protect your account information
Functional Cookies
These remember your choices and preferences. They're what let us remember which courses you've completed or what notification settings you prefer.
Examples:
Your selected investment topics of interest, preferred dashboard layout, whether you want email notifications about new content
Analytical Cookies
We use these to understand how visitors interact with our content. They tell us which articles get read completely, where people drop off, and what search terms bring people to our site.
Examples:
Page view counts, time spent on educational resources, navigation patterns through our learning program sections
Marketing Cookies
These track your activity across different websites to build a profile of your interests. We use them sparingly and mainly to avoid showing you the same promotional content repeatedly.
Examples:
Tracking which of our educational resources you've already downloaded, preventing duplicate event invitations
What Information Gets Collected
The data we gather through these technologies varies depending on the type. Here's what we typically collect:
- Your IP address and general location (usually just city-level)
- Browser type and version you're using
- Which pages you visit and how long you spend on them
- What device you're using (desktop, mobile, tablet)
- How you found our site (search engine, direct link, referral)
- Your interactions with specific features like calculators or course modules
None of this data includes your name, email address, or other directly identifying information unless you've explicitly provided it through forms or account registration.
Why This Matters For Your Experience
Let me give you some concrete examples of how this tracking actually helps. When we noticed that many visitors were leaving our compound interest calculator halfway through, we redesigned it to be simpler. That came directly from cookie data showing where people got stuck.
Similarly, when we saw that mobile users were spending much less time on certain articles, we reformatted those pieces to be more mobile-friendly. The result? Better engagement and more people actually finishing the content they started.
Functional cookies remember that you prefer seeing Canadian dollar amounts rather than US dollars in our examples. Or that you're working through our beginner series and should see related content first. These small personalizations add up to a much smoother learning experience.
Managing Your Cookie Preferences
You have control over which cookies you accept. Most browsers let you refuse cookies entirely, though this might break some website functionality. Here's how to manage them in common browsers:
Keep in mind that blocking all cookies will prevent you from staying logged in and might reset your preferences every time you visit. Essential cookies typically can't be disabled without breaking core functionality.
How Long We Keep Cookie Data
Different cookies stick around for different lengths of time. Some disappear the moment you close your browser, while others persist for months or even years.
| Cookie Type | Duration | Why This Length |
|---|---|---|
| Session Cookies | Until browser closes | Only needed for your current visit |
| Authentication | 30 days | Keeps you logged in between visits |
| Preferences | 1 year | Remembers your settings long-term |
| Analytics | 2 years | Tracks long-term usage patterns |
| Marketing | 90 days | Reasonable window for campaign tracking |
Third-Party Cookies
Some cookies on our site come from external services we use. For example, if we embed a video from a hosting platform, that platform might set its own cookies. We try to minimize these, but some are necessary for features to work properly.
When you see our content shared on social media or click through from an advertisement, those platforms may also use cookies to track that interaction. We don't control those third-party cookies—they're governed by the privacy policies of those external services.
Important Note: We never sell your browsing data to third parties. The information we collect through cookies is used solely to improve our educational services and understand how people engage with our investment literacy content. When we work with analytics providers, they're bound by strict data processing agreements that limit how they can use your information.
Updates to This Policy
Technology changes, and so does how we use it. We update this policy periodically to reflect new tracking methods or changes in how we handle data. When we make significant changes, we'll post a notice on our website and update the date at the top of this page.
If you have an account with us, we'll also send you an email notification about major policy changes. We recommend reviewing this page occasionally to stay informed about how we're using cookies and what data we're collecting.
Questions About Our Cookie Use
If something in this policy isn't clear or you have specific questions about how we track website activity, reach out to us. We're happy to explain our practices in more detail.
Email: [email protected]
Phone: +1 705-252-4638
Mail: 5415 Victoria Rd, Halifax, NS B3H 4K5, Canada
Our team reviews all privacy and cookie-related inquiries within two business days. If you're concerned about specific data collection practices or want to exercise your rights regarding your information, let us know and we'll walk you through the process.